Forget about the tram and the subway, the sharing bikes are hip and happening. In the Netherlands, the real cycling country, but also in other countries in the world, single bicycles can be seen more and more on the roads. What do we all see in these bikes?
Sub-bikes in cities
In research by Ronald Berger it has been shown that the worldwide market for single-cycle bicycles grows by 20 percent each year. If this continues, this market will account for 8 billion euros by 2021. Competition is imminent for Europe: Asian companies enter their home markets.
The sub bike is ideal for the city. You can cover long distances with it permanently. Beijing, Shanghai and Shenzhen are leading, with 2.3 million, 1.7 million and 900,000 partial bicycles respectively. This is followed by the three European capitals London, Paris and Berlin, with 18,000, 15,000 and 14,000 partial bicycles respectively.
The reason for these hefty numbers are travelers’ need for cheap travel alternatives. Companies have collected a total of 3 million euros to invest in the bicycles, especially Chinese companies. They have cycled into Europe with their partial bicycles that can be checked in and out at random locations in the city (Free floating). This puts pressure on European providers. They come into financial problems. That is why they will have to distinguish themselves on quality. Free-floating systems will remain. Increasingly, the sharing bikes are equipped with GPS to prevent theft and vandalism.
People today attach less value to their own car or bicycle. Especially in large cities, the combination of means of transport is actually practical. After the train journey the last piece of cycling is the most convenient option.
In the future it will be important to let people arrange all transport within one app.