Internet movie sales could reach $800 million in revenue in 2010. to generate. This would even amount to 1.3 billion if piracy is stopped. For example, 144 thousand films a day are already illegally downloaded, according to a study by the British company Informa Media Group. If half of these downloads represent an average loss of revenue of $3.50, that would mean lost $92 million in revenue for Hollywood this year. With the growth of broadband connections, that will only increase to about $460 million in 2010. Fortunately for Hollywood, DVD and video sales will continue to provide the largest revenue, $804 million now, to more than $2.6 billion. in 2010.