The weather is perhaps one of the most discussed topics in our daily conversations. After the long and pretty warm summer we are now slowly getting more involved with clouds accompanied by a lot of rain. But how does the weather affect us in everyday situations? Does it, for example, affect our eating and drinking habits? And what is the influence of the weather on activities outside the door? Or is there a link between temperature and crime?
These were a number of questions in the minds of the team behind the most recent and final weather map of CLEVER ° FRANKE, which present their findings with the help of a beautiful poster with data visualizations.
Half a billion data points
How does the weather affect our daily lives? By working with 100 datasets and more than 445 million data points, the design agency took on the heavy task of correlating the weather data with that of our daily activities.
Some conclusions were obvious and confirmed popular assumptions about the influence of the weather. Others, however, were surprising and sometimes in contradiction with what seems logical. The poster (see below) focuses on the Netherlands and America, in which 62 visualisations explore the data. Each visualization explores a specific topic extensively and offers insights based on the data.
So what is a beautiful day to get married?
For many bridal couples, their wedding is a memorable occasion. Months of preparation are needed to get everything perfect for the big day and most couples take the weather into account. The data show that there is a clear preference for months in which the weather is generally more pleasant and the conditions are expected to be drier. The number of weddings increases as the temperature rises. Amazingly, the third-most popular week to get married in Travis County, Texas, is also the wettest week of the year.
More rain, less fatal car accidents
The weather has a clear effect on traffic conditions. Water, snow and hail on the road are dangerous. Heavy precipitation, mist and fog affect visibility and increase the chance of an accident. Research into the relationship between rain and fatal accidents in the state of Florida revealed something unexpected.
For each consecutive day of rainfall, the number of fatal car accidents decreased. This can be for a number of reasons. The water can wash away the oil that has accumulated on the asphalt, improving the vehicle’s grip on the road. Drivers can also be simply more careful under these circumstances. We can speculate about the cause, but the final answer was not revealed by the data.
The warmer, the more crimes
The number of crimes in Los Angeles rises as the weather gets warmer. This could mean that the temperature rise offers better opportunities for crime. For example, people leave their home to enjoy the weather outside and perhaps even leave a window open, conditions that burglars like to use. Interestingly, we see another trend in Rotterdam, where street raids increase as the temperature gets colder.
About the study
In the past decade, CLEVER ° FRANKE researched it again through a series of five visual experiments, all resulting in a printed poster. The weather map. With each graph they explore new means for data visualization, producing a graph that is as unique and creative as its predecessor. This 5th and last edition of the weather map has a special meaning and also marks the 10-year jubilee of CLEVER ° FRANKE.