Google is working on alternative media formats for Dolby Atmos and Dolby Vision. The media formats would support HDR video and three-dimensional audio without hardware manufacturers having to pay licensing fees.
The American Protocol got my hands on a video which featured a presentation from Google. During that presentation, the company revealed its plans for the media formats to hardware manufacturers. Known internally at Google as Project Caviar, the project aims to enable the industry to leverage premium media experiences, enabling three-dimensional audio and HDR video, without licensing fees, according to Google product manager Roshan Baliga. be to a party. According to Protocol, the CEO of Google did not refer directly to Dolby Atmos and Dolby Vision, but it was clear that these are alternatives to these media formats.
According to Protocol, Google wants to give the media formats more functionality compared to Dolby’s media formats. For example, the media format for three-dimensional audio would support more audio systems and the format for HDR video would allow users to record video directly in HDR10+ after which images could be shared via YouTube or other platforms. Google would not charge for using the media formats.
According to sources quoted by Protocol, a quarter of Dolby’s 2021 profits came from licensing revenue. The license revenues of Dolby Atmos and Dolby Vision would also grow the fastest. Protocol believes that a manufacturer of a streaming device that costs $50 must pay Dolby a $2 license fee per device to use Dolby Vision and Dolby Digital.
Logo Dolby Vision and Dolby Atmos