Baidu is pushing Google out of second place in the market for smart speakers
The Chinese manufacturer Baidu can now call itself the second-largest manufacturer of smart speakers. According to market researcher Canalys, Baidu overtook Google in the second quarter of 2019, with a market share of 17.3 percent. Amazon remains the market leader with more than 25 percent.
Baidu delivered 4.5 million smart speakers in the second quarter of this year, accounting for 17.3 percent of the total market. The company achieved a growth of 3700 percent compared to the same period a year ago. Google’s market share is 16.9 percent, which amounts to 4.3 million speakers. A year ago, Google was good for 5.4 million smart speakers, almost a third of the market at the time.
According to Canalys, Amazon sold considerably more devices in the second quarter. Of the Echo speakers, 6.6 million were sold compared to 4.1 million in the same period a year ago. The market share of the e-commerce giant increased from 24.5 to 25.4 percent.
The smart speakers from Baidu lean on the DuerOS platform for their artificial intelligence. The company initially aimed at the more expensive market segment, with the Raven H speakers, but sales were disappointing. New, cheaper models, such as the Xiaodu speaker of barely 11 euros, sell well.
The Verge notes that Google and Baidu are not direct competitors. Baidu sells its products exclusively in China, Google’s smart speakers are available almost worldwide, including in China. Baidu CEO Robin Li, by the way, said he was ‘not at all afraid’ last year, should Google return to the Chinese market at a certain point.