Apple’s revenue continues to rise due to high average selling price of iPhones

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Apple posted quarterly revenue that was 17 percent higher than in the same quarter a year earlier. The number of iPhones delivered remained about the same. The increase in turnover is due to a higher average selling price.

Apple’s quarterly figures show that the average price per delivered iPhone over the past three months was $724. This shows that Apple sells relatively many copies of the expensive iPhone X. The manufacturer itself also indicates that this is the most popular model. The average price has hardly changed compared to the previous quarter; back then it was $728 per iPhone. A year ago, before the arrival of the iPhone X, the average price was $606.

Apple shipped 41.3 million iPhones in the past three months. The deliveries are therefore stable; 41 million units were delivered in the comparable quarter a year earlier. The deliveries of iPads have hardly changed either. Apple shipped 11.6 million tablets in the quarter, slightly more than the 11.4 million units a year earlier. Revenue from iPad deliveries fell by 5 percent.

Sales of Mac computers are not doing so well. Apple delivered 3.7 million, a decrease of 13 percent from last year. Mac delivery sales also fell by 5 percent.

Turnover from services continues to rise. Apple includes its music streaming service and sales from the iTunes Store under this. Revenue came in at $9.5 billion, 31 percent more than last year. The ‘other products’ category, which includes the Apple Watch and Apple TV, accounted for $3.7 billion in sales, an increase of 37 percent.

Apple’s quarterly revenue reached $53.3 billion, up 17 percent from a year ago. The increase is mainly due to the higher average selling price of iPhones compared to a year earlier. Apple made a profit of 11.5 billion dollars, converted about 9.8 billion euros. Profits were 32 percent higher than last year.

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