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Apple delivers slightly more iPhones and sales are increasing strongly due to high average prices

Apple delivered 52.2 million iPhones in the last quarter. That is slightly more than a year ago in the same quarter. The quarterly turnover, however, rose sharply, by 16 percent, partly because the average price per iPhone is now a lot higher.

Apple received an average of $ 728 per delivered iPhone. That gave the company its best sales figures for a first quarter so far. Apple counts this quarter as the second quarter of its broken financial year.
Last year, Apple delivered 50.8 million iPhones in the same quarter, but the average price was $ 655 lower. The iPhones that Apple now has in its range are more expensive than the models at the time, not only the iPhone X, but also the 8 and 8 Plus.
Apple does not publish figures on deliveries of individual models. It is not known how many copies of the iPhone X have been delivered. In the press release on the quarterly figures Apple CEO Tim Cook says that the iPhone X is the best-selling iPhone. There would be more copies of the top model sold than copies of the 8 and 8 Plus.
The average price per iPhone delivered is lower than last quarter then it was still 796 dollars. That quarter covered the last three months of 2017, in which the iPhone X was released.

Regarding iPad deliveries there was a small growth of about 2.4 percent compared to the same quarter a year earlier. The figures go bank deliveries until the end of March. The effect of the new 9.7 “iPad announced by Apple on March 27 will not be visible until the next quarter.” The deliveries of macOS computers and laptops continued to decline, 2.9 percent less than a year earlier.

Again the turnover of Apple increases service delivery was substantial, at $ 9.2 billion in the quarter, 31 percent more than a year earlier, and Apple’s services include sales through iTunes, such as apps and the Music service.
The category ” other products’ was good for a quarterly turnover of almost 4 billion dollars, 38 percent more than a year earlier, with products such as the Apple Watch and Apple TV being included in this category, but Apple does not provide figures on delivered quantities. Apple’s quarterly sales for the first three months of this year amounted to 61.1 billion dollars lar. That is 16 percent higher than a year earlier. Net profit was $ 13.8 billion, currently around EUR 11.5 billion.

 

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