Today is a day that marketers, companies, and even some consumers are already working on for a long time: the GDPR (General Data Protection Regulation) or as it is called in the Netherlands AVG (General Data Protection Regulation) is today. Before we go to the news, briefly what you have as a consumer.
If you think your rights have been violated, you can contact the relevant organization and they must respond to your request within a month. If this does not happen, you can always file a complaint with the Authority for Personal Data .
5 new rights you have about your personal data:
- You have the right to receive information about the processing of your data and the right to request free access to the personal information an organization has about you. Remember that the right for that free access only applies once.
- If you believe that your personal details are incorrect or incomplete, you can ask them to correct them. This should be done without undue delay.
- It should be easy to withdraw your consent. If your data is no longer needed or processed unlawfully, you can ask to have the data removed.
- You have the right to object to receiving direct marketing messages at any time.
- Automated data processes may be inaccurate produce results or even have legal consequences on your situation. In such cases, you have the right to object to the automated decision and have the decision checked by a person.
Google and Facebook have already immediately sued for GDPR violation
An Austrian privacy lawyer has already filed complaints against Google and Facebook (for Facebook itself, WhatsApp and Instagram) because they violate the GDPR. This is because the companies did not give us a real choice as users. You could choose to accept the new privacy rules, or to delete your account. That is not a free choice, because according to the smart rules refusal of permission can not lead to negative consequences, because then it is a forced choice and it does not count.
The ‘my way or the highway’ choice of Google and Facebook is a perfect example of this and that could cost them. The fines can amount to four percent of the annual turnover, or 3.7 billion for Google and 1.3 billion for Facebook. The complaint is filed in France, Germany, Austria and Belgium, so something goes to the left or to the right. Interesting test for the regulations!
Number of news sites and game sites block Europeans just
The good thing about the GDPR is that you are protected as a European citizen and it does not matter from which corner a website or app tries to abuse your data. Unfortunately, this also means that a number of international parties have said ‘fuck it’ and then have blocked their services for all Europeans. That is cheaper than arranging, or a temporary solution while it is being arranged. A number of American news sites such as the LA Times are no longer available, but apps such as Instapaper and unroll.me also no longer work (temporarily). In terms of games, it’s titles like Ragnarok Online, Dragon Saga and Super Monday Night Combat. The damage is therefore not too bad.
The Dutch Data Protection Authority has a slight crisis
It can also be a serious crisis, but they do not say it and that privacy must also be respected. It seems that a number of important people have left the Authority and it is not easy to replace those people. These are managers of, among others, the private sector and public sector departments, in addition to several prominent researchers. The AP says it is due to the rapid growth of the organisaite, which has grown in the last transition from 72 to 123 employees. Hopefully they will fill the gap quickly, because the Authority has to maintain compliance with the AVG in the Netherlands and therefore all hands on deck
So … many … emails
For everyone who got your name on a list without your explicit permission (so not AVG-proof) it is even worse: as long as you just throw away all the mails and do not give permission, they are not allowed to send you anything anymore. Are you right away from that. So yes, it might be just as annoying to get emails about the same misery all week long, but let’s not forget that this is the beginning of the end of a lot of this kind of trickery. Reason enough to celebrate! Except if you have a company of course. Then you can (hopefully) celebrate that you are compliant from today.